Arcadia

Logo design for The Arcadia Group; the holding company of English fashion brands such Topshop and Burton.

The three 'a's of the word Arcadia sit comfortably within each corner of a solid triangle to form a logo that feels very tag like and wouldn't feel out of place being attached to the products belonging to its many brands.

The triangle was also chosen as a suitable holding device for the typography as it references a mountainous region of Greece also known as Arcadia.